CLEVER Brand

CLEVER

             

Clever is the first brand in Austria that I can recognize due to the fact that Clever provides almost every product in the supermarket under its brand. Beside its great name and many product categories, Clever brand products are normally cheaper than other brands with relatively same quality. Thus, Clever is always on top of my mind when I do grocery shopping, if I find the stuffs I want under Clever brand, I will go for Clever instead of other brand. Due to its good price and good quality, it makes me feel smart every time I buy Clever products.

All in all, I think Clever is a very smart brand with smart name, smart product categories, and also smart move in distribute its own product. As, you will be able to find clever in almost all supermarkets in town. 

Google - Employer Branding

EMPLOYER BRANDING

GOOGLE

              I think Google is one of the most successful brands in employer branding. Google is representing the creativity, fun, and thinking outside the box. The company tries to deliver this image to its target employees in order to compete for the best people to work for the company. This image of Google had been perceived as a very consistent image as everyone can see these personality of the brand through their website, office, etc. Moreover, as I research more about the satisfaction of Google employees, they seem to have a great time working there and there is one comment that I really like is “At Google we laughs a lot.”

American Express`s Slogan

American Express

“Don’t leave home without it”

           This is one of my favorite slogan even I don’t have an American express on my own. However, with this slogan you can get a feeling that credit card is an important element in life that you should always have with you every time you step outside your house. I think this slogan contributes very well to the brand equity as a credit card company. I’m one of the people who really feel insecure without my credit card. So, I think American Express’s slogan “Don’t’ leave home without it” is the best slogan for a credit card company that I couldn’t agree more.

LONGCHAMP - My favorite brand

Brand Mantra

Function : Bag

Description : Luxury but affordable

Emotion : Little big bag

Positioning

Longchamp is positioning itself as a luxury brand for leather goods. However, it also extended the brand by proving Le Pliage collection, which provide the Longchamp bags in affordable price. This smart move of Loghcamp made the brand become famous all around the globe and also increase brand awareness. The reason that make Longchamp becomes so successful is the fact that Longchamp provided luxury goods for affordable price. So, it increase brand awareness among middle class which may not be able to attain luxury bag in normal price such as Louis Vuitton, Dior, Chanel, etc. to go for Longchamp instead. Moreover, people also prefer buying real Longchamp instead of fake Louis Vuitton because at least they know that they have the authentic bag and they feel better about themselves. Besides Le Pliage collection, Longchamp also have other collection that more upscale and more expensive.

Target Market for Le Pliage Collection

-         Women

-         Age 20-25

-         University students or fist jobbers

-         Middle class and above

-         Lifestyle: youthful, fun, luxury, independent, search for self affiliation

Weird Brand - Doodycalls

Doodycalls is a brand that provides service of picking up the dog poop. When you take your dog out for a walk and if he or she poops on the street, you can call the company to come and pick up the dog poops. At first, I considered this brand as a really weird brand in my perspective. As, I thought, why would people have to call someone else to pick up their own dog’s poop, when they can just clean it buy themselves. However, when I reconsidered, I think this is a very smart brand as sometimes it might be hard to clean the dog poops and sometimes you might be in a rush and don’t have time to clean it by yourself. So, I think this brand should be more and more successful in the future as people are becoming more and more busy nowadays

http://www.doodycalls.com/