American Express
“Don’t leave home without it”
This is one of my favorite slogan
even I don’t have an American express on my own. However, with this slogan you
can get a feeling that credit card is an important element in life that you
should always have with you every time you step outside your house. I think
this slogan contributes very well to the brand equity as a credit card company.
I’m one of the people who really feel insecure without my credit card. So, I
think American Express’s slogan “Don’t’ leave home without it” is the best
slogan for a credit card company that I couldn’t agree more.
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