Wednesday, December 19, 2012

DHL`s Slogan


DHL
“We keep your promises”

           DHL is the global market leader in the logistic industry and the logistic company for the world. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. So, I think the slogan of “we keep your promises” suites very well with the brand equity of DHL. As customers of DHL are looking for the reliable and efficient logistic services that guarantee on time delivering. That’s why the customers are willing to pay more for DHL delivery instead of using normal delivery from the post office or other logistic companies. Thus the slogan of keeping the promise is the right decision of DHL for choosing this slogan. In addition, it also helps enhance its brand equity in the customers’ perspective as well. As the customers feel better when they know that the company will keep the promise of on time delivering.




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