DHL
“We keep your promises”
DHL is the global market leader in
the logistic industry and the logistic company for the world. DHL commits its
expertise in international express, air and ocean freight, road and rail
transportation, contract logistics and international mail services to its
customers. So, I think the slogan of “we keep your promises” suites very well
with the brand equity of DHL. As customers of DHL are looking for the reliable
and efficient logistic services that guarantee on time delivering. That’s why
the customers are willing to pay more for DHL delivery instead of using normal
delivery from the post office or other logistic companies. Thus the slogan of
keeping the promise is the right decision of DHL for choosing this slogan. In
addition, it also helps enhance its brand equity in the customers’ perspective
as well. As the customers feel better when they know that the company will keep
the promise of on time delivering.
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