EMPLOYER BRANDING
GOOGLE
I think Google is one of the most
successful brands in employer branding. Google is representing the creativity,
fun, and thinking outside the box. The company tries to deliver this image to
its target employees in order to compete for the best people to work for the
company. This image of Google had been perceived as a very consistent image as
everyone can see these personality of the brand through their website, office,
etc. Moreover, as I research more about the satisfaction of Google employees,
they seem to have a great time working there and there is one comment that I
really like is “At Google we laughs a lot.”
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