Tesco has partnered with Apple for the first
time to offer Clubcard holders deals on a range of the tech giant’s
products, such as iPads and iPods.
Tesco partners with Apple for Clubcard rewards offer.
Clubcard
holders can use reward points earned by shopping at Tesco or using its
credit card to buy a range of 10 Apple products. These range from EarPod
headphones for £16 worth of points to a fourth generation iPad for £430
worth of points.
A Tesco spokesperson says: “This is a great
opportunity for Clubcard customers to use vouchers they’ve accumulated
on this great range of market leading products. We have a range of
products to reflect all budgets, including some really accessible entry
point products like the iPod shuffle and EarPods.”
Clubcard customers earn points every time they shop at
Tesco including in-store and online grocery shopping, petrol forecourts,
and on all general merchandise products bought through Tesco Direct.
Points can also be colected every time the Tesco Credit Card it used.
Tesco does not offer any similar deals with other hardware brands.
The promotion has been launched ahead of the Christmas season but will remain a permanent feature of Clubcard.
Products in the offer include:
MacBook Air 11” 64GB for £540 in Clubcard vouchers - RRP £849
iPad 4th generation 64GB with WiFi and Cell for £430 in Clubcard vouchers - RRP £659
Apple TV for £70 in Clubcard vouchers - RRP £99
iPod Nano for £85 in Clubcard vouchers - RRP £129
In my opinion, I think this move of Tesco to partner with Apple is a great move to gain competitive advantage over other retailers. As, nowadays other retailers can caught up with the membership card strategy and collecting points. However, if Tesco can partner with company like Apple before other competitors, it will help Tesco gains competitive advantage over others. In addition, it also helps boost customers' brand loyalty. As, people feels that they receive better benefits by joining a club card and also willing to shop more at Tesco in order to collect points. However, Tesco must also be aware that this competitive might not last long as sooner or letter other retailers will come up with other campaigns in order to compete with Tesco. Thus, Tesco has to try its best to keep this unique advantage and also prepare for plan B later on.
Tesco partners with Apple article
MacBook Air 11” 64GB for £540 in Clubcard vouchers - RRP £849
iPad 4th generation 64GB with WiFi and Cell for £430 in Clubcard vouchers - RRP £659
Apple TV for £70 in Clubcard vouchers - RRP £99
iPod Nano for £85 in Clubcard vouchers - RRP £129
In my opinion, I think this move of Tesco to partner with Apple is a great move to gain competitive advantage over other retailers. As, nowadays other retailers can caught up with the membership card strategy and collecting points. However, if Tesco can partner with company like Apple before other competitors, it will help Tesco gains competitive advantage over others. In addition, it also helps boost customers' brand loyalty. As, people feels that they receive better benefits by joining a club card and also willing to shop more at Tesco in order to collect points. However, Tesco must also be aware that this competitive might not last long as sooner or letter other retailers will come up with other campaigns in order to compete with Tesco. Thus, Tesco has to try its best to keep this unique advantage and also prepare for plan B later on.
Tesco partners with Apple article
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