BMW
“The ultimate driving machine”
I think BMW made a really good choice
choosing this slogan for its brand. As, BMW is an automobile and motorcycle
manufacturer, which produce car and motorcycle. With this slogan, it can
represent the expertise in both fields: car and motorcycle. Moreover, with the
word ultimate, it helps guarantee the customers’ expectation of the best car in
the industry. Customers can be sure that if they decide to go for BMW, they
will get a car safest car with the best quality and best performance. So, with
this slogan, it helps enhance the brand equity of BMW.
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